Brand Identity • Website Design • Marketing Strategy - Jacksonville & Northeast Florida
Kraken Tools
Built to Perform. Designed to Stand Out.
Kraken Tools is a multipurpose tool brand offering compact, rugged products designed for people who need to be ready—on the job, on the trail, or on the go. When they came to INKO Creative in Jacksonville, Florida, they needed help shaping a cohesive brand identity and digital presence to support their product launch and long-term growth.
A Logo as versatile as a Kraken Multi-Tool
Kraken’s products are practical and durable, and the brand needed a logo that reflected that mindset—nothing flashy, just clean strength and smart design. We created a bold, versatile mark that balances sharp geometry with subtle symbolism, built to work across engraved metal, packaging, and digital. The resulting logo speaks clearly to Kraken’s target customer: adventurous, prepared, and looking for gear that can keep up. INKO proudly brands product and industrial brand identities throughout North Florida. See other manufacturers and retailers in our logo and brand portfolio.
An e-commerce Website Built for Adventure & SEO
We developed Kraken’s eCommerce website on WordPress with WooCommerce, integrating flexible product management, mobile-first layouts, and a fast, frictionless checkout. We also implemented a full content strategy with on-brand and optimized page titles, meta tags, internal linking, and structured product descriptions to support organic search visibility. Each element of the site was designed to work hard not just for customers—but for search engines too. The design reflects the brand’s tone—direct, reliable, and witty —while also performing well in search rankings and across devices. SEO-focused structure, clear product categorization, and performance optimization ensure that the site supports Kraken’s growth now and in the future. Explore our e-commerce and product-focused website design work for Jacksonville-area businesses. INKO’s portfolio to see more custom websites.
Visit thekrakentools.com website!
A Multi-functional Brand to Match the energy of Kraken
Beyond the logo and website, INKO Creative established brand theming for Kraken’s supporting visuals and messaging, including color palette, guidelines, taglines, and marketing strategy – keeping everything consistent: bold typography, dynamic imagery, and short, clever copy that speaks to the consumer’s real-world needs. Whether in print, email, or social, Kraken’s branding stays sharp and cohesive—built to do the job like the tools they carry. View packaging, catalog, and product-graphics projects that support brand storytelling in our graphic design portfolio.
Need branding or a website that has legs? Let’s Talk. Want to see The Kraken in action? Visit the Kraken Tools website and explore their adventure-ready gear for yourself.