Dick's Wings & Grill
Brand Identity, Web Design, Logos - Restaurant
Established in 1994, Dick’s Wings & Grill is a family-friendly wing restaurant serving Northeast Florida and Southeastern Georgia. INKO’s relationship with DWG began in 2013 with a rebrand to kick-off the franchise’s change in ownership. The energetic, sports-themed restaurant chain needed an update to unify its visual connection with the 13 store locations and anchor itself in a budding partnership with the Jacksonville Jaguars.
INKO’s initial brand refresh utilized historical elements of the brand for context, while incorporating an updated look, bold visuals, color palette and brand messaging to transition the new brand identity which supported their new growth strategy. The result is an evolutionary transformation which seamlessly allows for maximum flexibility to suit growth in all areas of operations.
Today, as part of our continued consulting services with the Dick’s Wings family, INKO provides ongoing marketing consulting and design services for Dick’s Wings corporate and all of its 23 franchise locations including two in TIAA Bank field, home of the Jacksonville Jaguars. Services range from web design/maintenance, franchise sales support marketing, special event marketing support, photography coordination and management, local store marketing design services, signage design, as well as thematic palette recommendations and material finishes for new store build out.
Web Design & eCommerce Site
Scope includes custom website design and development of ecommerce franchise portal incorporating new logo/brand themes and colors. Additional style elements throughout site further enhance brand theme. New website constructed utilizing the latest web design industry-standards, with user-friendly navigational structure, fluid content organization and responsive design. A mobile-friendly web version was also included as part of the scope.
The DWG Franchise portal included ongoing design/development of promotional specialties for uniforms, t-shirt giveaways, menus, POS promotional prints, signage and digital marketing assets.
Menu Design
Consult, manage & design services provided for new 11×17, 2-sided menu. Scope includes consulting services for proposed style & theming changes, materials and fabrication. Project management from initial concept through to camera-ready formatting. Design/development of full-size and ToGo menus emphasizing client’s willingness to evolve the brand and keep it fresh. New menu seamlessly integrated into website reflecting updated brand theming.
Video Production Coordination
INKO provided video consulting services to help guide and assist client throughout the production process of a nationally broadcast television segment. Services include script review and proposed copy points, project-related digital creative, video style-board development and guidance/coordination during production shoot. Additional services rendered include video rough copy review and on-going edit recommendations to more effectively highlight client’s brand story.
