NKO provided video consulting services to help guide and assist client throughout the production process of a nationally broadcast television segment. Services include script review and proposed copy points, project-related digital creative, video style-board development and guidance/coordination during production shoot. Additional services rendered include video rough copy review and on-going edit recommendations to more effectively highlight client’s brand story.
Established in 1994, Dick’s Wings & Grill is a family-friendly wing restaurant serving Northeast Florida and Southeastern Georgia. INKO’s relationship with DWG began in 2013 with a rebrand to kick-off the franchise’s change in ownership. The energetic, sports-themed restaurant chain needed an update of its brand identity to unify its visual connection with the 13 store locations and anchor itself in a budding partnership with the Jacksonville Jaguars.
INKO’s initial brand refresh utilized historical elements of the brand for context, while incorporating an updated look, bold visuals, color palette and brand messaging to transition the new brand identity which supported their new growth strategy. The result is an evolutionary transformation which seamlessly allows for maximum flexibility to suit growth in all areas of operations.
