Delta Southern Railroad
Identity, Web Design, Brand Development – Transport
Delta Southern Railroad (DSRR) is a short line railroad and privately held company that operates two-line segments in northern Louisiana. Both lines are located roughly 60 miles apart along the U.S. Hwy 20 or meridian speedway and connect to Class 1 partners to extend their reach throughout the country. Additionally, DSRR connects to the ports of Lake Providence and Madison Parish to offer customers connectivity options of rail, water or over asphalt wherever best suited or most cost effective.
Work scopes provided by INKO include initial brand design and theming, including an updated look, color selections and brand messaging to project the railroads strategic shift for growth. As a first impression, the brand refresh reflected the organizations commitment to a new mission, culture, and level of service to its customers.
Brand Development Continuing Services
As part of its continuing services with DSR, INKO provides ongoing consulting, copywriting, and design services to advance the company’s growth agenda. Services range from web design, to new business marketing support, community outreach program development, trade show programming support, photography coordination, signage and exterior environmental design, as well as ongoing public relations and marketing content development.
Signage & Branding Package
The exterior signage and branding package for Delta Southern’s corporate offices affords visibility for the short line while out in the community and from passerby on the Mississippi River. Concepts provided by INKO include facade signage design with proposed measurements, material, and exterior paint color selections, as well as landscape and lighting recommendations, and coordination for fabrication. Also included in scope is vehicle wrap and fabrication/installation coordination, as well as branding for each of the railroads leased engines.