Yobe

Brand Development - Frozen Yogurt

Founded in 2008, Yobe is a pioneer in the frozen yogurt and frozen dessert market. Their passion for unparalleled product, served in an inviting, wholesome setting with friendly cheer is only surpassed by their continued commitment to explore new and flavorful healthy frozen yogurt recipes. As Yobe continued to expand, they did so in a pragmatic and sustainable manner reaching out to new venues for distribution while exploring unique footprint models to broaden their reach and ensure maximum exposure and convenience for their customer demographic.

INKO’s brand development with Yobe utilizes many historical elements of the brand for foundation and context, while incorporating bold new visuals and elements along with an expanded color palette. INKO’s further development of brand message and stylings continue to support Yobe’s evolution, extending their reach beyond frozen yogurt to a variety of frozen treats which can be served in a variety of markets for maximum exposure.

INKO’s contining services with YOBE Frozen Yogurt includes brand growth strategies, consulting and design services for its 12 franchise locations. Creative services vary from web design and maintenance, to franchise store marketing, local store marketing design services, digital/social media marketing design and signage/menu design.

Website

Web development for MyYobe.com included custom design and ongoing website management with user-friendly navigational structure, fluid content organization and responsive design. In addition to development of the requisite front side pages for building customer engagement, INKO also established a Local Store Marketing platform within the site for franchise ordering of uniforms, vinyl signage, printing and marketing collateral for store development. In keeping with web design industry-standards, a mobile-friendly web version was also included as part of the scope.

Corporate Franchise Brochure

Conceptual Design & Planning

Always looking to develop its footprint to bring delicious frozen yogurt to consumers, Yobe has developed several in-store options for franchise development. INKO has worked closely with Yobe Acquisitions, LLC to develop a number of in-line, endcap, as well as convenient store program options to meet that goal.

Interior Theming Design

INKO consulted with client providing interior design finishes and graphics for several locations and store conversions. Services included brand theming, materials specification, as well as design and management of graphic print production/installation. The goal, localize the store experience while infusing the bright, wholesome and playful character of Yobe to immerse the guest in its unique brand culture.